![]() With ExactTarget, Benioff began the company's expansion into adjacent cloud businesses - in this case, marketing automation - by adding new software, rather than trying to repurpose the company's existing technology. "The success of that deal gave them the appetite to do more," Iltchev said. The biggest acquisition during his tenure was the 2013 purchase of ExactTarget for $2.5 billion, pushing Salesforce deeper into online marketing. Iltchev's years at Salesforce preceded the company's jump into mega deals. Since then, Oracle has made a few billion-dollar-plus deals for cloud apps, but its only big purchases were the $9.3 billion acquisition of NetSuite in 2016 - Ellison was its biggest shareholder - and two years earlier the $5.3 billion purchase of Micros Systems, which provided technology to the hospitality industry. ![]() ![]() In 2008, Oracle bought infrastructure software vendor BEA for $8.5 billion and then server rival S un Microsystems for $7.4 billion in 2009. The next year, it spent almost $6 billion on Siebel Systems to expand into sales automation. Oracle made its biggest purchase in 2004, acquiring human resources software company PeopleSoft for $10.3 billion. As Benioff was getting Salesforce out of start-up mode in its early years, Ellison was turning Oracle into an M&A machine. ![]() It's a path that was previously blazed by Benioff's old boss at Oracle, Larry Ellison.īenioff co-founded Salesforce in 1999 after 13 years at Oracle, where he became the company's youngest-ever vice president. It's Salesforce's third massive purchase in less than three years, following the $15.3 billion deal for Tableau last year and $6.5 billion acquisition of MuleSoft in 2018. Salesforce said Tuesday that it's buying chat app Slack for more than $27 billion, marking one of the largest software deals in history and by far the priciest for CEO Marc Benioff. ![]() Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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